Booking Abandon Template

The Abandoned Booking use cases enable you to target website visitors who abandon actions like making a booking and not completing it. These visitors will receive targeted communications encouraging them to complete their actions, offering incentives such as discounts, a free extra night or higher class rental class. Additionally, each step of the process is tracked. For example, with a booking, you can identify the exact items that were added to the booking before abandonment.

To be able to track the behavior of the visitor and to detect when a specific action has started, stopped or completed, the following events are tracked and sent as signals to the Moments application: Start, Update and Complete. These signals are picked up by the Booking Abandon Moment.

 

When setting up a Booking Abandon Moment, the following specific properties need to be set (Check out the topic on creating a Moment for more details.)

Duration — Indicates the number of days, hours or minutes that need to pass after a customer started the booking but did not complete it.

Example: At 14h, a customer starts a booking. An hour later the booking has not been completed yet and the Booking Abandon Moment is triggered.

Example:
First create the Survey/Booking/Game Abandon Moment and fill out the name, description and select the Audience configuration to apply to this Moment.

Next, in the properties, set the time delay after which the survey is considered as abandoned and the Moment is triggered, for example after 2 days of inactivity on the Survey.